Designing Interfaces That Feel Like Magic
Hi, I'm Lena — I craft beautiful, functional digital experiences for web and mobile.
Trusted by 20+ startups and growing brands
Work
A selection of recent projects where I've helped clients create intuitive, engaging digital experiences.
MoneyWise Finance App
A mobile banking application with intuitive user flows and clean visual design.
Boutique E-commerce Platform
Complete redesign of an online fashion store with improved checkout flow.
Wellness Tracker App
Health and fitness tracking app with personalized goal setting and analytics.
Artisan Coffee Branding
Complete brand identity and packaging design for a boutique coffee roaster.
Travel Experience Platform
Booking website with immersive travel discovery and personalized recommendations.
Melody Music Player
Music streaming app with unique visualizations and social sharing features.
About
Get to know more about my background, process, and the values that drive my design work.
Hi, I'm Lena Cruz
I'm a UX/UI designer with 7+ years of experience crafting intuitive digital experiences. My passion lies at the intersection of beautiful aesthetics and functional design that solves real user problems.
After working with agencies and startups in San Francisco, I now focus on freelance projects for clients who value thoughtful, user-centered design. My process combines deep research, strategic thinking, and pixel-perfect execution.
My Expertise
Tools I Use
My Design Process
I follow a structured yet flexible approach to ensure every project delivers meaningful results.
Research
Understanding users through interviews, surveys, and competitive analysis.
Wireframe
Creating the structural blueprint for intuitive navigation and content flow.
Design
Building high-fidelity visuals that align with brand identity and user expectations.
Refine
Testing with real users, gathering feedback, and iterating to perfect the experience.
My Workspace
I believe that creativity thrives in the right environment. My minimalist workspace reflects my design philosophy: clean, functional, and thoughtfully arranged.
This is where I collaborate with clients worldwide, turning complex problems into elegant design solutions.
Testimonials
What clients say about working with me and the results we've achieved together.
"Lena completely transformed our app's user experience. Her intuitive design approach and attention to detail resulted in a 40% increase in user engagement within just two months."
Sarah Johnson
CEO, FinanceFlow
"Working with Lena was a game-changer for our startup. She took our vague ideas and turned them into a beautiful, functional interface that our users love. Worth every penny!"
David Chen
Founder, TravelBuddy
"Lena has an exceptional talent for creating designs that not only look stunning but also convert users. Our e-commerce redesign saw a 28% increase in conversion rate after implementation."
Michael Roberts
Marketing Director, StyleHub
"Collaborating with Lena was effortless. She listened to our needs, conducted thorough research, and delivered a design system that's both beautiful and highly functional."
Emily Taylor
Product Lead, HealthConnect
"Lena redesigned our entire product suite, creating a cohesive experience across platforms. Her understanding of user behavior and attention to detail is exceptional."
Jasmine Patel
CTO, TechInnovate
"We hired Lena to redesign our dashboard, and she exceeded all expectations. The new interface is intuitive, beautiful, and has dramatically reduced our customer support inquiries."
Alex Martinez
Product Manager, DataViz
Trusted by innovative companies
Client satisfaction rate
Projects completed
Average conversion increase
Ready to elevate your digital experience?
Let's collaborate to create a design that captures your vision and delights your users.
Start a ProjectContact
Let's discuss how I can help bring your digital product vision to life.
Let's Work Together
Fill out the form below, and I'll get back to you within 24 hours to discuss your project.
Contact Information
- hello@lenacruz.com
- (555) 123-4567
- San Francisco, CA
Office Hours
- Monday - Friday 9:00 AM - 5:00 PM PST
- Saturday - Sunday Closed
I typically respond to inquiries within 24 business hours.